Euston brochure sets out potential for 6,000 homes over 30-plus years

The Euston Housing Delivery Group has published a brochure setting out a housing-led vision for Euston with potential for around 6,000 homes over more than 30 years, the Ministry of Housing, Communities and Local Government (MHCLG) said.

MHCLG published the Euston Opportunity Brochure on 19 October 2026 as an independent report on housing and wider growth opportunities in the area. The 52-page document was prepared by the delivery group, an independent expert advisory group, with the London Borough of Camden, the Greater London Authority, MHCLG and the Department for Transport.

According to the ministry, the brochure sets out recommendations and a pathway to delivery. It described the document as a step in articulating Euston's long-term potential and supporting continued national, regional and local partnership working on housing delivery, regeneration and economic growth.

The 6,000 figure is around three times the number in Camden's own documents. The council's updated Euston Area Plan Proposed Submission Draft, taken to cabinet in November 2025, set out capacity for 2,000 new homes and 10,000 to 17,500 new jobs. The figures differ by source and scope.

The Housing Pact

In March 2026 Camden launched a Euston Housing Pact, working with the delivery group and MHCLG on how thousands of homes could be delivered in and around Euston. The council cited independent research that coordinated regeneration through a Locally Led Urban Development Corporation could deliver at least 2,000 homes, including affordable homes, and 34,000 jobs.

Councillor Richard Olszewski, Leader of Camden Council, said at the time that Euston was "a once-in-a-century opportunity to deliver vital new homes".

Background

The group dates from February 2024, when the government committed an initial £4m, working with Camden, to establish the Euston Housing Delivery Group. Its original remit was to explore maximum-ambition housing regeneration in a new 'Euston Quarter', and one of its tasks was to assess the scale of housing opportunity beyond the existing Euston station site.

Bek Seeley, previously European Managing Director for Development at Lendlease, was appointed chair in October 2024, with the announcement made at the Budget. The government said the group's work in Euston began immediately. The group was to be made up of industry experts in urban design, landscape architecture, affordable housing delivery and financing large-scale projects.

On her appointment Seeley said she was "hugely excited to be asked to chair the EHDG as we set about the task of delivering thousands of new homes". Matthew Pennycook, Housing and Planning Minister, said the appointment was an important milestone.

What happens next

The structures that would carry the vision through are still being set up. Camden has pointed to a locally led urban development corporation to coordinate regeneration, while HS2 Ltd says a Euston Delivery Company will be formed to oversee development of the whole Euston Station Campus, which will include the new HS2 station.

HS2 Ltd also refers to a masterplan for new homes and a commercial and life sciences hub around the new station.

Camden has committed to update the community at a public meeting in autumn 2026.